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The Real Business of Blockchain

Dec 01, 2020
In partnership with Tatarklubben member were invited to yet another informative live streaming event where David Furlonger and Christophe Uzureau, Vice Presidents at the world-renowned research and advisory company Gartner, introduced the key insights from their new book The Real Business of Blockchain.
 
Both experts explained how to: 

Assess how blockchain will impact your business
Explore the value proposition that blockchain offers
Make smart near and midterm investments
Position your organization in a new competitive landscape

Blockchain is transforming business. What’s your strategy?

Al though blockchain is an emerging technology, companies are already using its shared and encrypted networks intransformative ways. As blockchain becomes widely adopted, it has the potential to radically change how companies compete.

The authors from Gartner, the worldrenowned research and consulting company, offered tips and best practices for using blockchain-inspired solutions to solve problems such as supply chain inefficiency, payment latency, and fraud, as well as strategies for adopting more complete solutions as the technology spreads.

Case examples presented from companies such as Maersk, Bank of New York Mellon, Starbucks, Porsche, and McDonald’s will help members assess the challenges and risks for blockchain development and consider how they can take advantage of blockchain now, and be ready to compete in a radically reshaped competitive landscape.

The Real Business of Blockchain will help readers cut through the hype and focus on the value that blockchain may unlock, and what it will take to succeed.
 

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