The AmCham Tourism Working Group was established in 2016, following our member's interest to address issues in this industry. Later this year the WG was joined by members of Swedish and Norwegian Chambers of Commerce, forming a Joint Former Chambers Working Group with an even stronger voice. The objectives of the Tourism WG are to develop a closer cooperation between the Tourism industry and the authorities, to discuss the branding strategy for Latvia and to address joint industry challenges. The industry is worried about the lack of a sustainable tourism plan, lack of identity, lack of proper destination marketing.


On September 3, 2019 members visited 7 private medical institutions: My Clinic, Capital Clinic, Orto Clinic, Diagnostic Clinic ARS, Latvian American Eye Center, as well as IVF Riga and Era Esthetique - Members visit private medical institutions

On June 27, 2019 over 20 business representatives of the American, British, Irish, Norwegian and Swedish Chambers of Commerce joined a discussion on Latvian health tourism development and export strategy - Trust and international standards: key for medical tourism development 


On March 14, 2017 Joint Foreign Chambers Working Group came together to discuss the information discussed during the previous meetings with LIAA (TAVA) and Ministry of Economics and agree on priorities for 2017 and next steps. 

On June 6, 2017 the Joint Tourism WG came together for the 5th meeting to discuss the latest developments in the industry and the cooperation with LIAA (TAVA) and Ministry of Economics as well as to discuss cooperation with the Association of Hotels and Restaurants in Latvia (AHRL). 


The first meeting of the working group was held on February 2, 2016 to outline key priorities of the working group.

On March 16, 2016 the AmCham Tourism Working group met with Acting Secretary of the Ministry of Economics, Raimonds Aleksejenko and Director of the State Tourism Development Agency, Inese Širava to discuss the current work on tourism marketing strategy. The group discussed the current work on the State tourism marketing strategy and suggested ways how to improve it.

On August 29, 2016 the AmCham Tourism Working Group came together with the joint Tourism working group of Swedish and Norwegian Chambers of Commerce in Latvia to form a cooperation for a stronger voice in defending industries’ interests. Members of the joint working group discussed the challenges industry faces, reviewed latest updates from the Ministry of Economics and the Latvian Tourism Development Agency, and set aims, priorities and action plan for the work of the joint group. The discussion focused mainly on branding and marketing Latvia and improvements needed in the education system. It was agreed to review the draft of the State tourism marketing strategy in the next few weeks and submit concrete recommendations to the Ministry as well as to the Agency.

On November 16,2016, 24 representatives of Joint Foreign Chambers Tourism Working Group gathered at the Ministry of Economics to discuss the strategy for Latvia's tourism development. During the meeting WG members were briefed on the new tourism strategy of Latvia, followed by a discussion. The members were mostly interested in the involvement of business representatives when setting the strategic course, some of the practical implications of the introduced marketing guidelines, as well as other questions. 

On December 15, 2016, 25 Tourism Working Group members attended the 3rd Joint Foreign Chambers Tourism working group meeting at the Ministry of Economics. The agenda of the meeting was as follows: 1. Presentation of “Magnetic Latvia” by Andris Ozols, LIAA 2. LIAA presentation of Marketing activity plan for 2016 (including MICE) by Inese Sirava, TAVA 3. USA, SE and NO chambers’ presentation of materials used for promotion. This meeting was called and coordinated by the Swedish Chamber of Commerce in Latvia. 




We re-affirm our commitment to the values that AmCham stands for and that we share.

Kārlis Danēvičs, Board member, Head of Credits and Risk at SEB Banka

Membership is an attestation that we belong to the modern Latvian business community.

Dace Silava-Tomsone, Managing Partner, COBALT