Communication is key in the new financial landscape

Feb 07, 2020
Radisson Blu Daugava Hotel, Lielupe room, Kuģu 24

On February 7, Santa Purgaile, Head of the Financial and Capital Market Commission (FCMC) addressed AmCham members on recent developments in the financial sector. Substantial work has been done to restore the reputation of the Latvian financial sector, however, much needs to be done to support the sector, including developing capital markets and introducing new technologies. Among key FCMC tasks is communication, both international and local, to minimize negative impact on investors willing to do business in Latvia.

According to Santa Purgaile, the transformation of the financial sector has already taken place with restoring the reputation of Latvia's financial sector and introducing new principles, stability and balanced development. However much still remains to be done in order to implementing a compliance culture. Directions of further transformation include improving cooperation and communication among various authorities and institutions, cooperation and exchange of information between supervisors within the European Union and further implementation of Moneyval recommendations in Latvia.

AmCham members were eager to find out ways how to address challenges in cooperation between banks and corporate customers. Ms. Purgaile explained that banks should follow essential criteria such as: viability, sustainability, compliance wih regulatory requirements, change of target markets and target customers as well as implementation of alternative business lines and services.

To ensure transparency the financial market participants should introduce a new compliance culture and use "Consult first" approach in the communication with customers.

According to Ms. Purgaile: "Geographically and geopolitically, Latvia is a front-runner carrying out radical changes in its financial sector, which will serve as a competitive advantage in the future. When other countries will need to deal with above changes, we will have already done this. This will soon be the new normal for entire Europe."

She went on to say: "We want to see foreign investments come into Latvia. There is a matrix of risk evaluation, and we are preparing a manual for banks to help assess risks associated with non-resident customers better."

Ingrida Karina-Berzina, AmCham President said: "AmCham strongly supports Latvia’s efforts to become a front-runner in the fight against financial crimes. However, the application of the new regulatory framework is affecting the ability of legitimate businesses, investors, and international employees to access banking services. Attracting American investors and talent to Latvia is AmCham’s key mission. We are delighted to see that the new FCMC leader is ready to engage enthusiastically in an open dialogue with investors about possible solutions."

To view the presentation of Santa Purgaile

About the speaker:

Since October 2019, Santa Purgaile has been serving as the Chairperson of the Financial and Capital Market Commission of Latvia.

Previously, she had been the Corporate Business Director at Citadele Banka and Co-Chair of Finance Latvia Association’s Credit Committee, as well as worked in SEB. Santa Purgaile holds a Master's degree in international Economics and Business. 

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