The European Business Alliance for TTIP (Transatlantic Trade and Investment Partnership) which represents key industry associations was formed one year ago at the European Business Summit to educate and advocate for the successful conclusion of TTIP. Since then, the Alliance has worked to convey the advantages that the agreement would bring to consumers and businesses, including small and medium-sized enterprises (SMEs), and to address some of the misunderstandings surrounding the negotiations. Marking its anniversary, the Alliance highlights five reasons to support TTIP:

• Economic Growth and Consumer Benefits;
• Setting Global Standards;
• Job creation;
• Increase in Competitiveness and Innovation;
• Investment Boost.

The Business Alliance for TTIP is composed of: Eurochambres, BusinessEurope, American Chamber of Commerce to the European Union (AmCham EU), AmChams in Europe (ACE), European Services Forum (ESF), U.S. Chamber of Commerce, Trans-Atlantic Business Council (TABC), Transatlantic Policy Network (TPN), European Association of Craft, Small and Medium-Sized Enterprises (UEAPME) and European Round Table of Industrialists (ERT). The business organisations united under the umbrella of the Alliance contribute innovative solutions to reach a comprehensive TTIP agreement.