August 24,  Encompass Digital Media, a global managed service provider for TV networks, broadcasters, sports leagues and OTT platforms, announced a five-year renewal with Baltic-based broadcaster TV3 Group. Encompass will provide TV3 Group with end-to-end cloud-based playout and media management services for 17 channels, together with disaster recovery and archive storage.

Central to the renewal is a comprehensive technology refresh, moving TV3 Group’s services onto Encompass’ Altitude Media Cloud platform. TV3 Group is upgrading its channels with Altitude Playout, enabling a full range of on-air functionality that provides the commercial and technical flexibility broadcasters require. In addition, four petabytes of TV3 Group’s LTO tape-based archive, representing 160,000 hours of content, will migrate into Altitude Archive, a cloud storage solution offering instant access to a range of media applications.

“We are excited to continue working with Encompass as channel origination provider and custodian of our content,” said Ausra Sidaraviciene, CTO of TV3 Group. “Encompass is aligned with the strategic vision of TV3 as we continue to grow in the Baltic region. The team at Encompass have demonstrated their capability in terms of service management which is why we selected them to deliver our new channel TV3 Sport Open at the start of 2021. This renewal comes on the back of a requirement for more commercial flexibility around our services, which Altitude Media Cloud is capable of providing.”

Altitude Media Cloud is designed around broadcast media protocols, performance and service levels. The TV3 channels will be deployed across diverse geographic regions, supporting both pre-recorded and live events with built-in disaster recovery. Not only does Altitude solve the issue of running critical broadcast applications on virtualised infrastructure, it also provides exclusive and direct access to Encompass’ global satellite and video fibre footprint.

“We are delighted that TV3 Group has chosen Encompass to continue delivering services into the future and that Altitude Media Cloud will play a significant part in the service design,” said Nick Thompson, Encompass’ Managing Director, EMEA. “As a strategic technology partner, we offer continuous innovation that supports our customers’ business needs as the next generation of media workflows evolves to a fully-managed virtual environment.”

The cementing of the Encompass-TV3 Group relationship comes as TV3 continues its expansion into the Baltics with the Go3 OTT platform which features the content stored and delivered by Encompass, as well as the successful coverage of the 2020 Games in Tokyo and EURO 2020 in the summer.

About TV3 Group
TV3 Group, the leading media group in Baltics, is a portfolio company of Bitė Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in all three Baltic countries and the largest DTH and OTT platforms, premium film and sport channels, as well as a portfolio of leading commercial radio channels.

About Encompass Digital Media
Encompass is a global technology services company focused on supporting television networks, broadcasters (TV and radio), sports leagues and OTT service providers with the delivery of their linear/nonlinear video content and radio across television, digital and radio platforms. Services include channel playout, global distribution, OTT/TVE streaming, live events, disaster recovery and radio. For more information, please visit www.encompass.tv, and follow us on social media – LinkedIn and Twitter.

About Encompass’ Altitude Media Cloud
Altitude is a scalable and flexible processing platform designed to support the most demanding media applications. Altitude Media Cloud powers Encompass’ cloud-native services. The platform is built for broadcast, providing customers with on-demand pricing options and industry-defining SLAs.