At the beginning of 2021, Latvijas Finieris organized the campaign “Trust Science” by putting up posters in those areas of the Pardaugava neighborhood in Riga where it has its main manufacturing facilities. The posters show employees of the company with short slogans that call on people and the public to be responsible. The campaign also takes place in the Internet environment.
“The situation with Covid-19 in Latvia has gotten to the point where, for the first time in our company's history, we feel compelled to address people with a social campaign,” says the company's chairman of the Supervisory Board, Uldis Biķis. “The virus is continuing to spread, and that threatens our colleagues, families, friends, neighbours and everyone. We are a part of Latvia, respect and safety are among our company's corporative values, and that is why we feel obliged to support medics who are currently on the front lines of this crisis.”
“Science is a global system which is constantly developing itself,” explains Uldis Biķis. “It is only thanks to close international co-operation and the transfer of knowledge that we have access to technologies that we use to manufacture our products, as well as to medications that we can purchase at a pharmacy to combat disease.”
It is clear that medicine, as an area of science, will eventually conquer Covid-19, but it cannot do so alone. People must understand, be involved and act responsibly so that the achievements of sciences are put to adequate practice. Sadly, the age of social networks means that it is easy to yield before the temptation of trusting fake news and conspiracy theories, thus basing decisions and behavior on false information. Media skills and recognition of fake news are as important now as ever before. This is no exaggeration. This directly applies to our lives and to those of others.