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Signe Velina, Market Access Manager Latvia of Johnson & Johnson
For 12 consecutive years Nordea together with children from "Lejasstrazdi" has been acquiring new knowledge and skills, turning them into special holiday greetings and thus providing the children not only with financial support but also giving what is most needed on a daily basis - care, attention and time spent together. Over these years, a strong cooperation has been formed with several organisations, including with the "Lejasstrazdi" Family Support Center. The charity initiatives implemented in the framework of this cooperation encourage our employees and the public to get involved in providing support. As the holidays approach, every year a heart-warming greeting is created. Celebrities such as the musician Goran Gora, TV star Anna Rozīte, improvisation theatre actor Kaspars Breidaks and many others have been participating in the creation of the greeting over the years. Nordea's employees, too, take an enthusiastic part in the organization of the projects and devote their free time to the children and inspire new achievements.
Jānis Buks, Head of Banking Latvia at Nordea Bank: "This is a project which successfully combines both acquiring new knowledge and skills, and spending time together. "Lejasstrazdi" Family Support Center has been our friendly partner for many years now, and I am truly glad that we are able to provide not only financial support to the children but also something much more valuable - time, attention and a supportive shoulder throughout the year.
About this years holiday greeting
Together with the DCH Sport Studio, Nordea and the children from "Lejasstrazdi" have developed a unique holiday greeting - a fun and heart-warming cycle of videos which will surprise everybody with unusual exercises especially useful during the holiday season.
"If one can exercise during the holidays, one can do it on a daily basis - this we learned together with the children while at the DCH Studio where Nordea's holiday training program was filmed. The exercises were created using regular household objects - pillows, brooms, gift boxes and kitchen gloves - and various game elements in order to show that, first of all, exercising is fun and, secondly, to inspire everybody to care for their health and well-being on daily basis. I am glad that the children showed great interest in our recommendations and tried training at the gym. It proves that correct and smart training can be attractive at any age," says Kaspars Ozoliņš, trainer at DCH Studio.
Head of "Lejasstrazdi" Family Support Center Solvita Eihe: "Every year, the children are impatiently expecting a surprise from our friend - Nordea. This year it was an amazing experience as it allowed the children to find out many new things about a healthy lifestyle and take part in sports activities together with professional trainers all day long. The children were given an opportunity to try for themselves how to exercise at home using simple and interesting methods. While the children are not involved in sports on a daily basis, meeting the trainers at the DCH Studio inspired many to try various types of sports activities. We hope that we will inspire others too!"
I would highly recommend membership to other professionals looking to expand their business connections.
Gundars Ziemanis, Latvia branch Country Manager, Siemens Healthineers