ERDA is pleased to announce that, starting from January 27th, ERDA is expanding its services to include strategic HR solutions and consultations. These services will be provided by ERDA's new business partner, Pārsla Baško! Both Zane Čulkstēna and Pārsla Baško are excited to combine their extensive experiences in management, strategic HR and communications, offering a unique set of competencies and support for your business development. On top of employer branding and CSR solutions, special focus will be devoted to organisational productivity as well as leadership and talent management.

Pārsla Baško is one of the Baltics' leading experts in strategic HR, corporate branding, communications and employer branding. She has worked in key positions at international companies such as Rimi Baltic Group, Carlsberg in the Baltic States, and Schneider Electrics. Pārsla has significant experience in large-scale business strategy change management projects, including successfully working as a lead expert on merger and sensitive business transformation projects. Ms. Baško holds a professional master's degree in business administration from the Stockholm School of Economics in Riga.