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Marketing in a Turbulent Context

Apr 03, 2020 from 15:00 till 15:45
In partnership with Tatarklubben, AmCham invited members to join acclaimed marketing futurist and Harvard Business Review author Mathew Sweezey from Salesforce, where he talked about marketing within the context of the current global crisis.
 
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In his new book “The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media,” Sweezey reveals Salesforce survey data from 11,000 businesses - highlighting how the highest performers enjoyed consistent growth. In a world of infinite noise and instant access consumers have reformed their decision making processes to fit this new reality. Reaching this new consumer requires a new idea of marketing, and brands who have embraced this revolution are achieving 10X results.

In this session where Mr. Sweezey framed his presentation within the context of the current global situation: Marketing in a Turbulent Context. The program consisted of a keynote presentation followed by a Q&A session, where Mathew answered questions live.

About Mathew Sweezey
Mathew Sweezey is Principal of Marketing Insights for Salesforce. A researcher, thinker, award-winning marketer, and writer, he is the author of Marketing Automation for Dummies and keynotes at conferences around the world. When not behind a podium or sifting through data, he routinely works with the world’s largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.
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