We re-affirm our commitment to the values that AmCham stands for and that we share.
Kārlis Danēvičs, Board member, Head of Credits and Risk at SEB Banka
In partnership with Tatarklubben, AmCham held another educational virtual event: The end of the Experience Economy? on June 16 with Harvard Business Review author Joe Pine, Co-Founder of Strategic Horizons. Translated into 13 languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. It helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Authors of the Experience Economy B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.
The worldwide governmental response to COVID-19 has devastated many sectors of the global economy. And it is those enterprises firmly in the Experience Economy that have been most hurt - bars & restaurants, theatres, sporting events, etc. - for it is precisely in such places where people gather. Joe Pine, author of The Experience Economy, reveals what you as an enterprise - particularly one hard hit by the corona crisis - should do in response.
Roche Latvija is pleased to be part of the AmCham community.
Rauls Vēliņš, General Manager, Roche Latvija