McDonald's will invest 5.2M EUR

Oct 31, 2019
McDonald's continues strong development in Latvia and plans to invest 5.2 million EUR in 2020-2022. McDonald's has been leading restaurant chain in Latvia through its 25 years of growth in the country in terms of number of visitors and employees, financial results and investments.

In 2007, Maltese-owned Premier Capital plc became McDonald's Developmental Licensee in the Baltics, with a strong commitment to invest in the growth of each market. In Latvia alone, Premier Capital plc has invested more than EUR 21.5 million in the McDonald's restaurant network in 12 years growing from 6 to 13 restaurants, creating new jobs and significantly contributing to employees training and motivation programs.

In 2018, McDonald's posted revenues of EUR 40.5 million, up 12% year-on-year, while profits were up by 20% and amounted to EUR 1.9 million.

For the next 3 years McDonald's plans to continue strengthen its market leadership and invest 5.2 million euro in further development and people training and motivation program.

"We have created a strong platform for ambitious future development for the next 3 years with copious investment and main focus on three pillars - best tasting burgers, our people and unique guest experience in each touchpoint, including in-store, McDrive and digital," says Vladimir Janevski, McDonald's Managing Director in the Baltic countries.

"The most beloved burgers in Latvia are McDonald's, which are chosen by millions of people every year. For the next years we will pay a lot of attention to develop burgers with even greater taste. As to unique guests' experience, we have recently rolled out modernization of all McDonald's restaurants in Latvia to feature the latest McDonald's innovation with the mobile application and self-ordering kiosks, an updated McDonald's kitchen configuration, and features like Table services and Guest Experience leader's introduction to provide the best service to our guests."

Mr. Janevski added that McDonald's will continue to invest in digital innovation to live up to the brand's global promise to ‘make delicious feel good moments easy for everyone'. From next year McDonald's will enter its next phase in its restaurants remodeling program to introduce the latest interior designs across the Baltics.

"McDonald's is a successful restaurant brand because it is essentially a people business. We continue to focus on the development of our people so that they can deliver the best McDonald's experience to our guests, while they grow professionally and personally as they do so. We will invest more than 1.5 million euro over the next 3 years in employees training and motivation programs," V. Janevski reveals McDonald's priorities.

"We are proud of the trusting and loyal relationship we have developed with our guests over the 25 years, and we will continue to work hard to exceed our guests' expectations and be leading brand in the informal eating out category", V. Janevski ads.

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